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36 cognitive biases that inhibit Innovation

While we - human beings - like to think of ourselves as rational creatures, the truth is we are anything but.

We are prone to over 100 cognitive biases that may subconsciously shape our perceptions, beliefs and decisions.

As one might imagination, innovation and entrepreneurship is not immune from said biases.

Becoming aware of them is step one to designing workarounds so that your company is not over-investing in the wrong idea or under-investing in the right one.

In this post I’ve unpacked 36 cognitive biases that can stifle your innovation efforts, how they might apply to the field and a proposed solution or mitigant for each. If you’ve got some alternative mitigants to address these biases, I’d love to hear from you in the comments.

IN ALPHABETICAL ORDER, HERE ARE 36 COGNITIVE BIASES TO BEWARE OF: